How Blogging Can Help Your SEO Campaign
Do you write weekly blog articles for your brand? If not, you should look into starting a blog to share content with your audience on a regular basis. Blogging will help you stay engaged with your audience and can help you improve your search engine optimisation campaign.
Search engines use complex algorithms to determine which web pages are relevant depending on the keywords entered by users. A site that is updated on a regular basis is more likely to rank high in search results. Visit seocompanybrisbane1.com to know more about this article. Writing a new blog article every week is a great way to keep your content updated. You could for instance update your homepage with a link to your new blog article and share the first few paragraphs of your article.
Blog posts are also an excellent way of adding relevant keywords to your content. Try finding a new topic every week so you can cover as many approaches to your main topic as possible. This is a great way to add various keyword sentences to your content and to target a wider audience. Make sure the most important keyword phrases appear in your blog post titles or the sub headers of your article.
Blog posts can easily be shared to let your audience know you have new content available. You can for instance share links to your blog posts on different social media platforms, on message boards where you are an active member or on other blogs and sites you exchange links with. This is a great way to boost your traffic while building your back-link network. Try creating at least three or four back-links to each weekly blog post.
Blog posts are also a great way to build your internal link system. Each blog post should include at least two or three links to previous posts on the same topic. Don’t hesitate to go over your old articles and update them with links to newer pages or posts. This will facilitate navigation within your site and will help readers find more content they will be interested in. Building a strong network of internal links will also improve your chances of getting several of your pages indexed in search results.
As you can see, blogging is a great way to improve your SEO campaign while keeping your audience engaged. You should do more research on how to write quality blog posts or look for an alternative such as creating a video blog.