3 Online Lead Generation Strategies
Whether you are running an online or offline business, it is always a good idea to learn how to generate more leads using the Internet. In this article, I am going to share a few a strategies with you. These online marketing strategies are very effective if you use them correctly.
For the sake of simplicity, let us assume that you are in the dog training business. However, do take note that the strategies shared here are not limited to the dog training industry. You can apply the tips you learn here to any type of businesses.
Strategy 1: Solo Ads
There are many webmasters who are running websites related to dogs. Some of these webmasters have spent years building a huge list of subscribers who are dog lovers.
You can simply contact these webmasters and ask them whether you can buy solo ads from them. Basically, a solo ad is an advertisement for your business that is sent via email. If a webmaster agrees to your offer, he will send an email to his subscribers promoting your business.
Let say the webmaster has a list of 100,000 subscribers, that solo ad can help you generate thousands of leads in a few days. That is how powerful a solo ad can be in terms of online lead generation.
Strategy 2: Youtube Videos
Another very effective strategy for generating leads online is video marketing. All you need to do is to create helpful videos and post them on Youtube. For example, many dog owners have problems with potty training their pets.
You can create a video that teaches them simple methods they can use to potty train their dogs. This will establish you as an authority and people will start to trust you and like you. They may also start to share your videos with others.
At the end of the video, you can include a link to your website or opt-in form. The more useful videos you create, the more leads you will generate.
Strategy 3: Search Engine Optimization (SEO)
People are constantly searching on Google for a solution to their problems. If someone has a problem with an aggressive dog, he will probably type in keywords such as “dog aggression training” or “my dog is too aggressive”. If your website can be found on the first page for these keywords, your potential customers will be able to find you. SEO is a very effective way for generating targeted leads to your website.