There was a time when DIY SEO was a popular idea. People who were tech savvy would build their own websites and promote them by themselves; managing the on-site SEO as well as doing their own blog comment promotion, directory submission, and link building. Today, DIY SEO is a think of the past, and anyone who wants to do well in the search engines should really seek the help of an expert.
There are many reasons why DIY SEO is no longer popular. Some of the reasons are to do with the explosion of the Internet. Today’s content management systems are complex and sophisticated. They allow anyone to run blogs with images, video and text content, but they are not easy for a non-technical end user to make extensive customisations to. Instead of content on the web being made by technology enthusiasts, developers and “tinkerers”, it is being made by people from a huge range of demographics – including those who lack the skills to understand the nuances of SEO.
However, the skills gap is just one part of the problem. Even those who do have the skills to do their own SEO are opting to outsource the work today because modern SEO is much more complex and time-consuming than the SEO of old. It is no longer possible to get to the top of the SERPs through a few link exchanges and some automated directory submissions. Modern SEO is as much about blogger outreach, media relations and social media management as it is about increasing your “Domain Authority”*. These tasks are time-consuming and require a specialist skill-set. To run a successful website you must be technically savvy, a good content creator, and a good marketer. Few people are all three of these things, so it makes sense to outsource the parts you are lacking. Lesson: outsource your SEO to a savvy e-marketing company
*Note: Page Rank is dead, has been since the end of 2013 when it was last updated, although you still see this concept mentioned all over the web like it’s the be-all-and-end” metric, the holy grail. If you see someone selling you on the idea of increasing your page rank, run for the hills, their old-fashioned SEO will kill your site dead.